Founded 2021 · Mountain View, CA

We built the systems.
Then we fixed the gap.

Continuous was founded by people who spent careers building Sales, Billing, and Revenue systems at Salesforce, Oracle, NetSuite, Zuora, 6Sense and Conga. We saw the same problem everywhere we went.

Our Story Meet the Team

Founded 2021 · Mountain View, CA · AppExchange · SuiteApp

We Built the Systems. Then We Saw What They Couldn't Do.

The founding team spent their careers inside the companies that built modern Sales, Billing and Revenue systems. They saw the gap not from the outside, but from the inside.

The founders of Continuous spent their careers building the revenue infrastructure that powers the modern enterprise. John Banks led CPQ, billing, and revenue management product strategy at Salesforce, Conga, and Zuora. Sean Joyce drove partner strategy and cloud billing programs at Salesforce Revenue Cloud, Navint, Apttus, and Zuora. John He architected engineering foundations at Zuora, 6sense, and Yahoo. Ramin Yavari spent a decade at Salesforce and Conga designing the complex integrations that connect commercial and financial systems.

Between them, they had seen every version of the same problem. Salesforce was getting better at selling. NetSuite was getting better at accounting. But the space between a closed deal in Salesforce and a recognized revenue line in NetSuite remained stubbornly manual, fragile, and expensive. Orders become invoices, invoices become revenue, and revenue becomes the auditable financial truth. None of that was happening automatically.

Every company that implemented Salesforce CPQ or ARM eventually had to answer the same question: how does this connect to NetSuite? The answer was always some combination of custom code, middleware, spreadsheets, and a reconciliation team that spent monthly close cleaning up what the systems couldn't figure out on their own.

And then usage-based pricing arrived. AI tokens, consumption tiers, prepaid credits, and commitment models generated raw data at a volume and complexity that billing systems were never designed to handle. The gap didn't just persist. It got dramatically worse.

In 2021, the four co-founders decided to close it for good. Not with another middleware layer. Not with a standalone billing tool that creates its own silo. With embedded infrastructure: native applications that live inside Salesforce and NetSuite, govern the revenue lifecycle between them, and extend both platforms without replacing either.

"We didn't build Continuous because we thought we could do better than Salesforce or NetSuite. We built it because we knew exactly where they stop — and what it costs when nothing picks up from there."

— John Banks, Co-Founder & CEO

Leadership

The team.

John Banks

Co-Founder & CEO

John is a revenue operations and billing systems veteran with 20+ years of experience across Salesforce, Oracle NetSuite, Zuora, and Conga. He has spent his career at the intersection of CRM and ERP, building the infrastructure that connects how companies sell to how companies recognize revenue. Before founding Continuous, John led product and go-to-market strategy for CPQ, billing, and revenue lifecycle management at multiple category-defining companies in the revenue technology space.

Sean Joyce

Co-Founder & Head of Alliances

Sean has spent his career at the center of the billing and revenue technology ecosystem, working across the platforms that define how enterprise companies price, bill, and recognize revenue. Before co-founding Continuous, Sean drove partner strategy and cloud billing programs at Salesforce Revenue Cloud, Navint, Apttus, and Zuora — giving him a firsthand view of how the Salesforce and NetSuite gap plays out inside every company that runs on both.

John He

Co-Founder & CTO

John brings more than 30 years of engineering leadership to Continuous, spanning product architecture, technical operations, team building, and platform development at companies that define enterprise software. John spent several formative years at Zuora, where he led the evolution of the product architecture, built an agile engineering process from the ground up, grew the team seven-fold, and delivered several of the company's most strategically significant features. At Continuous, John leads all engineering and architecture, building the systems that make Salesforce and NetSuite work as one revenue platform.

Ramin Yavari

Co-Founder & Chief Architect

Ramin has spent more than two decades at the intersection of enterprise software architecture and financial systems, which is the exact territory Continuous was built to operate in. Over the past ten years, he has worked exclusively on the integration layer between Salesforce and NetSuite, designing, building, and debugging the kind of complex revenue operations infrastructure that most companies can't find people to run. Ramin holds 15 Salesforce certifications, including Application Architect and System Architect, along with deep expertise in software architecture, data integrations, DevOps, financial systems, ERP, and security practices.

Adnan Patel

General Manager, NetSuite

Adnan leads Continuous's NetSuite business, overseeing product strategy, partner relationships, and go-to-market execution for the NetSuite ARM and SuiteBilling product lines. He brings deep expertise in the NetSuite ecosystem and a strong track record of scaling enterprise software practices.

Owen Karlsson

SVP, NetSuite Solution Management

Owen drives solution strategy and product management for Continuous's NetSuite practice, translating customer requirements and platform capabilities into solutions that solve the most complex revenue operations challenges companies face when running NetSuite ARM at enterprise scale.

Caitlin Swofford

VP of Solution Delivery

Caitlin leads solution delivery at Continuous, overseeing customer implementations from initial scoping through go-live. She ensures that every deployment is executed on time, on scope, and with the configuration quality that production revenue systems demand.

Rachel Bruce

VP of Marketing

Rachel leads marketing at Continuous, driving brand strategy, demand generation, and content across the revenue technology ecosystem. She brings deep B2B SaaS marketing expertise and a sharp focus on translating complex technical value into messaging that resonates with finance, RevOps, and engineering buyers.

Advisory Board

Best-in-class industry leaders.

Strategic insight from founders and executives who have built and scaled the platforms Continuous is designed to complement.

Godard Abel

CEO, G2 — the world's largest B2B software review platform

Max Rudman

CEO, Prodly · Founder of SteelBrick, which became Salesforce CPQ

Jagan Reddy

Founder & CEO, RightRev — revenue recognition software

Courtney Burry

VP Product, Partner & Customer Marketing, Amplitude

John Kim

CEO, Payloop — payments and revenue automation

Tim Morey

Global Head of Method, GlobalLogic (Hitachi Group)

Customer Voices

What our customers say.

Revenue teams at category-leading companies trust Continuous to fix their most complex quote-to-cash problems.

"Continuous is clearly an expert in consumption monetization. After choosing to go with Continuous, Dwolla was up and running in less than 5 weeks — including Thanksgiving week!"

Joe Fara

Director Technical Operations, Dwolla

"Not only do they have the right technology to meet our needs, they have the Quote to Consumption expertise to implement and support us as we scale and grow."

Gregory Oylear

VP Financial Operations, Avalara

"Continuous just makes sense. They bring a wealth of experience, deep domain expertise, and they put customer service at the heart of everything they do."

Kofi Frimpong

VP Enterprise Solutions, Medallia

"With Continuous, finance stopped looking backward and became a true thought partner in driving growth. Keeping NetSuite at the center was critical."

Steve Finley

Chief Financial Officer, ACI Learning

"Continuous helped us simplify, standardize, and scale processes previously managed across multiple legacy systems. The strength of the partnership is what makes Continuous stand out."